Their Interest

Why talk about want we want? That’s childish. Absurd. Of course course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.

So the only way on earth to influence other people is to talk about what they want and show how to get it.

How to Win Friends and Influence People|Page 32