Temporary Effect

B. F. Skinner, the world-famous psychologist, proved through his experiments that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior.

Later studies have shown that the same applies to humans. By criticizing, we do not make lasting changes and often incur resentment.

How to Win Friends and Influence People|Page 5-6
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